Digital Throttle
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Conversion Tracking Explained
Conversion tracking allows you to understand what people do when they come to your site as a result of seeing one of your ads. There are two ways we track conversions on your sites and landing page...
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How to Track Online Results Yourself
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker (attributed) What can we learn from this quote? Perhaps that John Wanamaker didn’t have ...
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Setup DFP AD Units from Next Gen Excel
1. In the Next Gen Excel, click on the tab "DFP Ad Units to Create" 2. Manually higlight cells starting at A1 to N? where the ? is the last row with a placement listed 3. Pas...
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Where to Install Your Remarketing Tags if You're Using Google Tag Manager
If you're using Google Tag Manager for your site, follow these steps: 1. Choose "Custom Image Tag" - NOTE: be sure Digital Throttle sent you secure image pixel tag (not JavaScript) 2. Paste the t...
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Advertiser Requirements
In order to successfully use conversion tracking, the advertiser must first: 1. Feature a clear and obvious link to your site's PRIVACY POLICY. Follow this link to learn more and see a sample poli...
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Where to Install Your Remarketing Codes Directly on Pages
Want to know more about our remarketing programs? Click here: http://www.digitalthrottle.com/online-marketing-topics/remarketing/ If you're using Google Tag Manager - please go to this article: h...
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Setting Up Digital Throttle in Publisher's DFP
For publishers using Google's Dart for Publishers (Small Business) or "DFP" to manage online advertising on their site(s), adding Digtial Throttle is a #-step process: 1. Setup an "Advertiser...
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Facebook Right Side Creative Specs
Facebook Right Side ads are a combination of text and one product image. Image: Build image to 600x315; the image will be scaled by Facebook to final size of 254x133 Title: 25 characters includi...
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Digital Throttle Skin Demo Link
Customized Skin come in a variety of forms. Take a look at these demos: Oakley: http://bit.ly/1LdWxEi Harley-Davidson: http://bit.ly/1c0CtZy KTM: http://bit.ly/1B7Y7Sh FRAM: http://bit.ly/1c0Cx...
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Local Targeting: Is Your Product Weather-Related?
We usually talk about Geo-Targeting in conjunction with a physical presence, such as a store or event. Another great use of Geo-Targeting is weather-related. We just launched a campaign for Husk...