Digital Throttle
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Inactivate AppNexus DFP and Post Bid Campaigns
Prior to the Next Gen tags, we used "internal" orders in AppNexus to send unsold impressions to our DFP. Once we convert a site to the Next Gen tag, we need to make those AppNexus campaigns INA...
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Multi-Size Next Gen Codes
The Custom Actions "Next Gen Code" is designed to create tags that are single-sizes. So when there is a multi-size placement, you need to follow these steps: Be sure the codes are i...
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Create Next Gen Tags in PORTAL
The final step in the Next Gen Tag is to create the actual tags. This involves going to PORTAL > Custom Actions > Next Gen Codes 1. Enter the publisher number PU 2. Enter the...
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Multi-Size Custom Action DFP Mapping
When you have multi-size, you need to remember there are multiple ad units in DFP for the same placement. So you need to mapp all those numbers PROOF It's a good...
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Multi Size DFP Setup
In DFP you still create the unique Ad units based on size. Because we have the SZ in the name, we can use the same PL number. See below DFT Order The only differ...
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Setup Sizeless Placement
We create a sizeless placement in AppNexus when we want to have the Next Gen simply pass the requested size. The challenge is we need to manually edit the AST and DFP creative tags (the Custom ...
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Setup ADX Order in DFP
There are a few steps to complete in DFP to authorize ADX inventory before setting up the order: Note - you may find there is already an ADX order for the publisher. In that case, just proof th...
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Setup DFP AD Units from Next Gen Excel
1. In the Next Gen Excel, click on the tab "DFP Ad Units to Create" 2. Manually higlight cells starting at A1 to N? where the ? is the last row with a placement listed 3. Pas...
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DFP Mapping
This step will enable PORTAL to pull activity from DFP. If you don't do this step, imps and revenue will come from AppNexus. If you are doing this same day, see instructions on using the Manual...
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Setup Next Gen Generator Excel
The Next Gen Excel sheet is where wen enter the AppNexus data. From this sheet we will be able to: (links to the instructions for each to include) 1. Setup the DFP Ad Units in DFP 2. Add the DF...