In order to successfully use conversion tracking, the advertiser must first:
2. Install the conversion codes supplied by Digital Throttle on the page or pages you would like to track. NOTE, the goal of conversion tracking is to measure specific actions users take upon visiting your site. So conversion codes should not be on all pages; instead limited to key "high value" pages you want to specifically measure.
Where to install:
Insert the provides tag directly below the <BODY> tag on your pages. If you already use tracking like Google Analytics, install the conversion codes directly below the Google code on your pages.
Note - if you're using Google Tag Manager, please following the instructions here. These are for remarketing, but will also work for your conversion tracking: https://digitalthrottle.zendesk.com/entries/95414338-Where-to-Install-Your-Remarketing-Tags-if-You-re-Using-Google-Tag-Manager