Retargeting Email

See email exchange about installing the Retargeting codes now for later use. Broke it into a 2-step process:

Sent: Friday, June 09, 2017 12:32 PM
To: 'Toby Baptiste' <>
Cc: Meridee Finney <>
Subject: RE: Your Videos Will Make Great Online Ads


Hi Toby,


The Retargeting Service is a two-step process:


#1: Code for your Website: we give you the codes to install on your web pages. The code installs unique tracking code on a site visitors device (PC, Tablet, Mobile, etc).

>>> NO Charge to Set this UP


#2: You Decide to Place Ads. At some point you want to place ads in front of those people tracking from #1.

>>> Cost averages $7.50 for every 1,000 ads we display (called an ‘ad impression’). So if you want to spend $2,000 on advertising, that’s just about 270,000 ad impressions.



But like any good mailing list, you need to start building a ‘pool’ of past site visitors. Installing those codes now will allow you to build a list of people to target in a few months.


Thanks again,




Bryan Robb


Digital Throttle, LLC | | Media Kit

Office (949) 713-0944 ext. 101 | Cell (949) 683-6550 | Fax (949) 544-0465

30200 Rancho Viejo Road, Suite H | San Juan Capistrano, CA 92675


From: Toby Baptiste []
Sent: Thursday, June 08, 2017 6:06 PM
Cc: Meridee Finney <>
Subject: RE: Your Videos Will Make Great Online Ads


Thanks Bryan- I see your retargeting prices.

Please work up a package for us. Please understand we are full within our budget so it would need to be a super attractive offer. If that is of no interest, I respect that.


Meridee, let’s review and then circle back since we are covering some marketing items on Tuesday. 





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